Ethics & Quality
professional code since 1981
The Minter Group has operated a Market Research organisation in Australia and other
countries in Asia since 1981 and are members of ESOMAR.
ESOMAR is the global market research association, founded in 1948 as the organisation
for encouraging, advancing and elevating market research worldwide. Geoff Minter has
presented 2 papers at ESOMAR conferences in New York and Rome.
Our market and social research in the region has strict quality control and conducts studies
in compliance with the ESOMAR Ethical Standards as detailed on their website:
We promise to protect your privacy and treat the information you give us as confidential.
1. The information you provide will be used only for research purposes.
2. We will not release your personal information to any third party without your consent.
3. We are market researchers interested only in your opinions and behaviour, not telemarketers or direct marketers who sell to you.
4. Your decisions about participating in a study, responding to specific questions, or
discontinuing participation will be respected without question.
All research is conducted from our Sydney office to provide stricter quality control and data security.
If you have any questions or issues about The Minter Group’s quality control or ethics, please email Geoff Minter <email@example.com>
Interviews are conducted according to regulations governed by ESOMAR’s and The Australian Market & Social Research Society’s Code of Professional Behaviour. Respondents are invited to participate, but no pressure is applied. Their privacy is respected at all times and no names are kept after the survey is completed.
All interviewing is conducted internally to reduce any area bias and to provide stricter quality control.
All interviewing and data analysis is conducted internally to ensure security.
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