Work Projects

 

Minter Research currently has the following contractual arrangements with the Commonwealth Government:

 

The 5-year contracrojects with the Australian Bureau of Statistics to research the form designs for the 2006 Census

 

A 3-year contract with the Health Insurance Commission as a member of the Market Research Panel.

 

Recent Studies

a) Brand equity - estimate of the value of an international brand in the Australian market

 

b) Weekly tracking of technical support satisfaction throughout Australia and Asia in IT industry

 

c) Estimate of expected uptake for voice recognition system in finance segment - this involved over

    2,000 interviews plus focus groups

 

d) Data collection in credit card market in Hong Kong

 

e) Phantom passenger service audit in travel market

 

f) Penetration of international voice network systems with corporates in the Australian market

 

g) Evaluation of health improvement programs with Indigenous communities across Australia

 

Previous Studies

a) Satisfaction Study - A national study of more than 2,000 interviews & focus groups with the general

     public, the medical profession and pharmacists on satisfaction with the Medicare program

 

b) Estimating the extent of computer software piracy in Australia for the Business Software

     Association. This involved focus groups and interviews with business, government, educational

     institutions and the general public

 

c) Road Safety Campaign Evaluation - The main finding of this research was the identification of

    personality "types" requiring specific communication techniques to "cut through" an ingrained lack

   of response on safety issues because of their "It won't happen to me" attitude

 

d) Advertising creative research amongst teenagers for the music industry

 

e) Radio listening habit study for a major FM radio station - The recommended changes in format and

     on-air promotional activity were made which led to a significant improvement in ratings

f) Group discussions, along with quantitative concept testing, were used to identify the most effective

    strategies for encouraging school leavers to join the Royal Australian ) Road Safety Campaign

    Evaluation - The main finding of this research was the identification of personality "types" requiring

    specific communication techniques to "cut through" an ingrained lack of response on safety issues

    because of their "It won't happen to me" attitude

 

d) Advertising creative research amongst teenagers for the music industry

 

e) Radio listening habit study for a major FM radio station - The recommended changes in format and

     on-air promotional activity were made which led to a significant improvement in ratings

 

f) Group discussions, along with quantitative concept testing, were used to identify the most effective

     strategies for encouraging school leavers to join the Royal Australian Navy. This involved the

     identification of various attitudinal groups and the motivations, which would encourage them to

      join the various sections of the Navy

 

g) Weekly tracking of advertising campaign in Energy industry - This led to an advertising

     effectiveness award for the organisation and agency

 

h) Evaluation of line extensions and product development in food industry using "extended groups" of

     school aged children and mothers

 

i) Home use test of competitive brands of shampoo over a six week trial. This involved the sample

    placement and gathering of basic usage data amongst a specific target audience, followed by 2-

    weekly telephone call backs to gain evaluations of the product over time - This technique was used

    to measure the long term effects and acceptance of each product, as well as overcoming the initial

    novelty effects which can take place in product testing

 

j) Taste testing of premium beers - This involved a "round robin" series of taste tests with the target

    market to determine the hierarchy of preferences and perceived differences in the products

 

k) Mystery shopping - Evaluation of attitudes to, and recommendations of, products amongst

     retailers

l) Test of safety educational video to determine its effectiveness in communicating to 5 - 8 year olds.

 

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